Axel Wolph in Modern Amusement

Austrian singer, songwriter, and multi-instrumentalist Axel Wolf wearing MA 53s in black/white converted into RX frames. His latest ambient/rock album is interestingly entitled Suddenly There Was Peace And All That Terrible Noise Was Gone With The Wind, My Hands Lying Still On Top Of My FEELTANK.

Paul Frank Eyewear on the Catwalk

On October 26, Paul Frank Eyewear was in Mexico City for the Mercedes-Benz DFASHION Spring/Summer 2011. This time we teamed up with Love is Back, a playful and well-known brand from Mexico City.

Big thanks to Juliana García Cornejo!


left to right: My Bright Future in tortoise, Fluorescent Adolescent in burnt umber, and The Sporting Life in azure stripe




The Crafty Engineer in turquoise/orange check


left to right: Olympic Airways in matte black and Lowest Common Dominator in white/brown


The Sporting Life in sienna stripe


Beneath the Bleachers in white/brown



photos by: Love is Back and quien.com

CFDA Welcomes Its Newest Members

Diane Von Furstenberg, President of the CFDA, welcomed 26 new inductees to the council, including Leisure Society designer Shane Baum, by hosting a cocktail party at the Park Avenue duplex of board member Vera Wang. The Council of Fashion Designers of America (CFDA) is a not-for-profit trade association of America’s foremost fashion and accessory designers. Getting through the application process was reason enough for us to celebrate, but officially joining the next generation of such a prestigious family is truly an honor for Baum.


Vera Wang and Diane Von Furstenberg (photo: style.com)

Shane Baum and Lubov Azria (photo: style.com)

Sam Shipley, Lisa Mayock, Jeff Halmos, and Sophie Buhai (photo: style.com)

Waris Ahluwalia (photo: style.com)

See more photos of the event:
style.com
billyfarrellagency.com

Read more about the event:
New York Magazine
CFDA's coverage

Holy F*ck!!!

You may be wondering who’s got a microphone down their throat wearing Paul Frank Back on the Motorway in burnt umber? Well, it’s only Brian Borcherdt of the Toronto electronic band Holy F*ck during this year’s Treasure Island Music Festival in San Francisco. If you’re lucky enough to catch these guys live, you’ll experience electronic music being made the old-fashioned way; with live drums, toy laser guns and without a laptop in sight. Check out these cats in their new music video for the song, Red Lights.

images courtesy of www.losanjealous.com

Silmo & Vision Expo West

We're back and at it after having 2 incredible tradeshows in both Paris and Las Vegas. At Silmo, we upgraded to a bigger booth and thanks to the relentless staff at Baumvision, we had our best show to date. The new Paul Frank Eyewear collection was very well received and we had so much fun being with the teams from our amazing partners, Barton Perreira and Moscot. Vision Expo West in Las Vegas couldn't have been better for us, as well. We were in the suites where impromptu grand piano sessions happen during international wine conspiracies.












If you haven't heard, it was a very special trade show season for us this year. We officially launched Shane Baum's first signature collection entitled Leisure Society. The ultra luxe collection, which features very limited production of four sunglass and five ophthalmic frames, took over three years to develop with each frame handmade in Japan by the world’s finest artisanal craftsman. We couldn't be happier with the response from the shows and we can't wait to see the Spring 11 Collection in the top doors across Europe and the US. For more information visit www.leisure-society.com or download the press release here.

Apocalyptica comes to Baumvision Europe

from left to right: singer Tipe Johnson in MA 33's classic tortoise, cellist Perttu Kivilaakso in MA 42's pink, and drummer Mikko Siren in MA 18's gunmetal.

Continuing his tradition of astounding/confusing us with bands we've never heard of...Llion, from our Vienna office, presents to you the best cello-metal band from Finnland... Apocalyptica!

3 of the 5 members visited the Vienna office to frink coffee (they don't drink before a performance) and all ended up with Modern Amusement sunglasses. Most of the Vienna office joined Apocalyptica backstage after their gig, where they drank some crazy Finnish drink that made them all very happy, and slightly sick the next day.

Fun had by all!

The 12th Annual Costa Mesa Wood Racquet Classic

Leisure Society, The Wood Racquet Foundation, and Rolls Royce Motor Cars of Newport Beach hosted The 12th Annual Costa Mesa Wood Racquet Classic this labor day weekend. The annual tennis tournament and fundraiser raised thousands of dollars to benefit The John Wayne Cancer Foundation with the help of all the good people and companies that contributed to the event, with a special thanks to Team Duke, Paul Frank, and A Restaurant. Mark Philippoussis, Rob Machado, Kelly Slater, Bob Hurley, and McG all showed up to swing the wood racquet around, but the team of Zaccardo/Hansen left as this year’s Champions. To view more photos visit the Leisure Society blog. Thanks to Jonathan Garnier, Keith May and Jeremy Bryant for all the great photos.

Paul Frank + Ubiquity Records

Check out the Fall/Winter 2010 catalog from Ubiquity Records, featuring LA-based band, Orgone in Ubiquity gear and Paul Frank eyewear. Aside from releasing music, Ubiquity creates items for "the musically inclined," which can be found here.

Catch Orgone on their fall tour in support of their new albums "Cali Fever" and an all-instrumental album exclusively for Ubiquity called "Killion Vaults." Their tour has included playing at Jazz Fest and the High Sierra Festival, as well touring with the Roots, and opening for a wide variety of acts, such as Snoop Dogg, Sharon Jones, and Gil Scott-Heron.

Paul Frank + Jesse Hlebo

Swill Children is a record/press label started in 2009 by Jesse Hlebo, who is wearing Paul Frank Rx Meet me in the Dollar Bin. Jesse is Baumvision alumni, and recently became Parsons alumni by graduating from The New School with a BFA in photography. He was recently interviewed by Sup Magazine about his work with Swill Children, which has released work by various up-and-coming bands, including Lucky Dragons.

This week begins the release of the first of a four part print series that Jesse curated for Short Term Deviation, a collaboration between EFA Project Space. Along with the print series, he's curating a press library that will be part of the physical exhibition. The show opens on September 17th, at EFA project space, located at 323 W 39th St, 2nd Floor, NY, NY 10018.

In early November, check out his event at P.S. 1 as a part of the NY Art Book Fair. And stay tuned for new releases from Swill Children!

The Fruit Bats + Paul Frank!

Chicago-based indie folk band, The Fruit Bats, were in our neck of the woods last week. We met up with them at their show at Detroit Bar, just down the street from our office. Check them out in Paul Frank eyewear!




Lead singer, Eric Johnson, wears Mustache Museum in light brown stripe


Sam Wagster wears Lost in the Library in black


Ron Lewis wears The Crafty Engineer in burnt umber


Graeme Gibson wears My Bright Future in blue ice


Chris Sherman in My Bright Future in matte black

Though it's been a year since they released their latest album, The Ruminant Band, they're still touring the US and Canada. You can check out their tour dates here.

Favorite Flashback Contest!

(Click to enlarge)

Post your old Paul Frank on the Paul Frank Optometrics Facebook Page and win a sweet gift set from Paul Frank eyewear!

And if that isn't exciting enough, you have THREE chances to win! So bust out your old school Paul Frank and enter to win!

Paul Frank on the streets of NYC!

Check out these fashionistas on the streets of New York donning Paul Frank eyewear on NY Racked's Street Scenes!

Racked, which also has a Los Angeles edition, is a blog that provides a guide of where to shop. It has many different offerings in the city's retail scene, "everything from the newest Nolita boutiques to gas station gift shops in Queens." Readers can also submit their own photos with their outfits that showcase their "shopping and style intelligence."


Alexandra in Self Preservation Society


Svieta with My Bright Future

Paul Frank + Daily Candy

Check out Daily Candy's video editor, Lauren Lumsden, sporting The Path of Least Resistance in this how-to video on posing for photos. Wearing Paul Frank eyewear can also add that special something to help you look good in a photo!

You can watch all the helpful tips here!