CFDA Welcomes Its Newest Members

Diane Von Furstenberg, President of the CFDA, welcomed 26 new inductees to the council, including Leisure Society designer Shane Baum, by hosting a cocktail party at the Park Avenue duplex of board member Vera Wang. The Council of Fashion Designers of America (CFDA) is a not-for-profit trade association of America’s foremost fashion and accessory designers. Getting through the application process was reason enough for us to celebrate, but officially joining the next generation of such a prestigious family is truly an honor for Baum.


Vera Wang and Diane Von Furstenberg (photo: style.com)

Shane Baum and Lubov Azria (photo: style.com)

Sam Shipley, Lisa Mayock, Jeff Halmos, and Sophie Buhai (photo: style.com)

Waris Ahluwalia (photo: style.com)

See more photos of the event:
style.com
billyfarrellagency.com

Read more about the event:
New York Magazine
CFDA's coverage

Holy F*ck!!!

You may be wondering who’s got a microphone down their throat wearing Paul Frank Back on the Motorway in burnt umber? Well, it’s only Brian Borcherdt of the Toronto electronic band Holy F*ck during this year’s Treasure Island Music Festival in San Francisco. If you’re lucky enough to catch these guys live, you’ll experience electronic music being made the old-fashioned way; with live drums, toy laser guns and without a laptop in sight. Check out these cats in their new music video for the song, Red Lights.

images courtesy of www.losanjealous.com

Silmo & Vision Expo West

We're back and at it after having 2 incredible tradeshows in both Paris and Las Vegas. At Silmo, we upgraded to a bigger booth and thanks to the relentless staff at Baumvision, we had our best show to date. The new Paul Frank Eyewear collection was very well received and we had so much fun being with the teams from our amazing partners, Barton Perreira and Moscot. Vision Expo West in Las Vegas couldn't have been better for us, as well. We were in the suites where impromptu grand piano sessions happen during international wine conspiracies.












If you haven't heard, it was a very special trade show season for us this year. We officially launched Shane Baum's first signature collection entitled Leisure Society. The ultra luxe collection, which features very limited production of four sunglass and five ophthalmic frames, took over three years to develop with each frame handmade in Japan by the world’s finest artisanal craftsman. We couldn't be happier with the response from the shows and we can't wait to see the Spring 11 Collection in the top doors across Europe and the US. For more information visit www.leisure-society.com or download the press release here.

Apocalyptica comes to Baumvision Europe

from left to right: singer Tipe Johnson in MA 33's classic tortoise, cellist Perttu Kivilaakso in MA 42's pink, and drummer Mikko Siren in MA 18's gunmetal.

Continuing his tradition of astounding/confusing us with bands we've never heard of...Llion, from our Vienna office, presents to you the best cello-metal band from Finnland... Apocalyptica!

3 of the 5 members visited the Vienna office to frink coffee (they don't drink before a performance) and all ended up with Modern Amusement sunglasses. Most of the Vienna office joined Apocalyptica backstage after their gig, where they drank some crazy Finnish drink that made them all very happy, and slightly sick the next day.

Fun had by all!